KOREAN INSPIRED WITH NYC EDGE
(🗣: noon-chee): AWARENESS, EMPATHY, ACTION
REPRESENTATION
Bold, Korean-inspired designs to break the mold and tell our story. Powered by culture, we're here to unapologetically take up space and confidently express who we are.
CONSCIOUSLY MADE
We are anti-micro trend, low waste, and circular. Every piece is intentionally built using recycled raw materials and handcrafted to order, reducing waste. Wear your values with us.
COMMUNITY
Community is at our core. We serve to empower and amplify YOUR voices. We're creating our own safe space that celebrates diversity and the things that make us different.
FROM THE NEW DROP
JOIN US ON A JOURNEY, WHERE STYLE ISN'T JUST ABOUT MAKING A STATEMENT – IT'S ABOUT BEING YOUR AUTHENTIC SELF AND LIVING BOLDLY.
We channel our "NUNCHI" to create meaningful pieces that pay homage to our roots and embody identity. We will always be impact-aware, inclusive, and proudly Korean American.
Join us in being bold and unapologetically you.
REDEFINE YOUR STYLE
Where mass-produced goods dominate the market, we embrace more intentional consumption through one-of-a-kind custom jewelry.
OUR CANVAS, YOUR STORY
THE DOWNLOAD
FIVE AAPI SMALL BRANDS I HAVE IN MY CLOSET
"Growing up, there were not many Asian clothing brands that I knew of. I love that nowadays through social media, people can more easily discover small brands and emerging designers. As a working NYC, fashion-loving gal with disposable income now, I'm able to support brands that have the same values as I do..."
Amy is a fashion content creator based in New York City, focused on sustainable and vintage fashion. She also explores other fashion and cultural topics on her substack newsletter.
THE DOWNLOAD
TAL: NAVIGATING IDENTITY AND SELF-DISCOVERY ON SCREEN
"'TAL' is a reflection on the pressures Asian Americans face, often pushed towards lucrative careers by well-meaning immigrant parents at the cost of their true selves..."
Wesley is a bi-coastal actor and writer who has worked alongside the likes of Aubrey Plaza, Rachel Weisz, and Natasha Lyonne across streaming platforms such as Netflix and Paramount+.
AS SEEN ON
