ROOTED IN CULTURE, MADE FOR THE HEAT
(눈치: noon-chee): AWARENESS, INTENTION, IDENTITY
REPRESENTATION
Rooted in Korean heritage, our bold designs exist to break molds and reclaim narrative. We draw from tradition not to preserve the past, but to powerfully shape the present—unapologetically visible, proudly us.
IMPACT
We don’t follow trends—we build with purpose. Every piece is low waste, circular, and made-to-order using recycled materials. Jewelry should last longer than a moment. Wear what matters.
SELF-EXPRESSION
Identity isn’t one-size-fits-all. That’s why we offer design flexibility—from metal choice to reworking existing pieces as a base for something entirely your own. Whether you’re customizing a detail or building a one-of-a-kind piece from scratch, we help you shape what’s yours.
For the ones who lead without being asked. This is for you.
This limited-edition collaboration honors the role of the eldest daughter—a title that often means protector, peacemaker, caregiver, and leader. Together with Eldest Daughter Club, we created pieces like the Eldest Nameplate Bracelet to celebrate the unspoken strength and cultural weight carried by so many first daughters.
Designed to be worn with pride, this collection is a tribute to responsibility turned into power, and pressure transformed into style.
WELCOME TO THE SMOKE SHOW
SUMMER SALE
Shop our curated edit of in-stock favorites—designed to layer, stack, and stand out.
🌀 Spring/Summer 2025: Year of the Snake
Rooted in nature. Designed for transformation.
THE CUSTOMIZABLE EDIT
Made to reflect you. Our Customizable Collection lets you choose your metal—from sterling silver to solid gold—to match your budget, style, or mood. Whether you're keeping it minimal or making a statement, each piece is designed with creative minds and personal expression in mind.
Your piece, your way. No rules.
STYLE ISN'T JUST ABOUT STANDING OUT. IT'S ABOUT SHOWING UP - FULLY, HONESTLY, AND ON YOUR OWN TERMS.
NUNCHI is our practice of awareness turned into action—jewelry that honors roots, reclaims identity, and amplifies voice.
We’re proudly Korean American, deeply intentional, and built to last.
Join us. Wear what matters.
OUR CANVAS YOUR STORY
Where mass-produced goods dominate, we move differently.
Each custom piece is a statement of intention—designed just for you, and no one else.
Create with us IRL.
DIY WORKSHOPS ARE BACK
Sign up to get notified about upcoming DIY jewelry workshops at NUNCHI HQ.