(🗣: noon-chee): AWARENESS, EMPATHY, ACTION
REPRESENTATION
Bold, Korean-inspired designs to break the mold and tell our story. Powered by culture, we're here to unapologetically take up space and confidently express who we are.
CONSCIOUSLY MADE
We are anti-micro trend, low waste, and circular. Every piece is intentionally built using recycled raw materials and handcrafted to order, reducing waste. Wear your values with us.
COMMUNITY
Community is at our core. We serve to empower and amplify YOUR voices. We're creating our own safe space that celebrates diversity and the things that make us different.
WELCOME THE NEWBIES
JOIN US ON A JOURNEY, WHERE STYLE ISN'T JUST ABOUT MAKING A STATEMENT – IT'S ABOUT BEING YOUR AUTHENTIC SELF AND LIVING BOLDLY.
We channel our "NUNCHI" to create meaningful pieces that pay homage to our roots and embody identity. We will always be impact-aware, inclusive, and proudly Korean American.
Join us in being bold and unapologetically you.
Where mass-produced goods dominate the market, we embrace more intentional consumption through one-of-a-kind custom jewelry.
OUR CANVAS, YOUR STORY
THE DOWNLOAD
MEET JULIA CHON | KIMCHI JUICE
"I recognized at an early age that Asian American art was underrepresented at an institutional level. When going to art museums, I always saw historic Asian art, ancient ceramics, ink paintings that were hundreds of years old, but I rarely saw work that I felt represented the vibrancy and colorful, complex experience as a contemporary Korean American woman......"
Julia Chon, better known by her artist name Kimchi Juice, is a Washington DC-based artist and muralist. Chon’s work explores the relationship between cultural tradition and its effects on generational identity and the decisions Asian Americans make to form their identities.
THE DOWNLOAD
NAVIGATING BLENDED IDENTITY AND BUILDING COMMUNITY
My first name is one of the most important things in my life. It is intangible, yet has kept me most connected to my Korean heritage when I had nothing else. It is an old-fashioned, farmer-like name that provides the history of my mother’s story and her family’s past life in Korea during that time. ..
AS SEEN ON
